Chief Marketing Officer (CMO) - Mobile Banking (Contract) - Dumai, Riau

Join Mandiri Andalan Utama, a leading financial services provider in Indonesia, as our Chief Marketing Officer (CMO) for Mobile Banking in Dumai, Riau. This contract-based role offers a unique opportunity to drive digital transformation in the banking sector, leveraging your expertise to enhance customer engagement and loyalty through innovative mobile banking solutions.

As the CMO, you will lead a dynamic team to develop and implement strategic marketing initiatives that align with Mandiri Andalan Utama's vision of becoming a digital-first bank. You will work closely with cross-functional teams to ensure seamless integration of marketing strategies with technology and operations, ultimately delivering exceptional value to customers and driving business growth.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to promote Mandiri Andalan Utama's mobile banking platform, including campaigns for customer acquisition, retention, and engagement.
• Lead a team of marketing professionals to drive digital marketing efforts, utilizing tools such as Google Analytics, SEMrush, and Hootsuite.
• Collaborate with product and technology teams to ensure marketing initiatives are aligned with business goals and customer needs.
• Monitor and analyze marketing performance metrics to identify opportunities for improvement and optimize campaign effectiveness.
• Build and maintain strong relationships with key stakeholders, including senior management, partners, and customers.
• Stay abreast of industry trends and best practices in digital marketing to inform strategic decisions and drive innovation.
• Represent Mandiri Andalan Utama at industry events, conferences, and forums to showcase the company's capabilities and thought leadership.
• Oversee the development and implementation of marketing budgets and resource allocation plans.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with a proven track record in digital marketing and mobile banking.
• Strong understanding of the financial services industry and banking operations.
• Proven ability to lead and manage high-performing marketing teams.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in English, both written and spoken.
• Certification in digital marketing (e.g., Google Ads, HubSpot, or Meta Blueprint) is a plus.
• Familiarity with banking regulations and compliance requirements.

🛠️ Keahlian

Lowongan Terkait